New York Times reported that for the first full year since 2007, magazine ad revenue was up 3.7% for the entire industry. Media Audits reports that Magazine print, especially High End publications, is the top way to drive consumers to your website, other then internet internal tools. Many believe Print is dying, when actually print is up in readership across all ages. The key difference relevant content – its content that cannot be found on the internet.
According to National Audits – SCB Marketing print now reaches 25% of the Brevard residents but they control over 53% of the spending. A laser focused marketing approach, creates tremendous value for ROI.