Tag Archives: marketing

Confusion, Confusion, Confusion

How to Develop an Effective Marketing Plan Internet, TV, radio, billboards, magazines, newspapers, coupons, promotions, events, etc. – the list gets longer and the options more diversified when developing a marketing strategy. A clear marketing plan is one of the most important elements of an effective business plan. Unfortunately, many companies fail because they lack […]

SCB: A Story of Gratitude

Surprising Ways Things Work for Good Gratitude has been defined as, “a positive emotion or attitude in acknowledgement of a benefit that one has or will receive.” Sometimes the most tragic and disruptive events bring the greatest benefits and reasons for gratitude. It was the summer of 2005, and I was traveling, usually every day […]

The Art of Sales

It’s the Ultimate People Business There are hundreds of different jobs and, to some degree, all of them require sales techniques. However, the art of sales is that undiscovered country where only a few rare souls live. As Ben Stein stated, “Salespeople are where the rubber of production meets the road of consumption.” Dr. Brian […]

A Gift that Keeps on Giving

How Spacecoast Business Can Help Your Charity  Charity, by definition, is “the act of benevolent giving.” Maybe, in simpler terms, it is giving with no strings attached or expectations of a return to the giver. A charitable organization depends upon the spirit of giving for its survival. There is something about human nature that is […]