Tag Archives: SCB Marketing

Mastering the “C’s” of Business

Transformational Values and Virtues Business is the ability to solve a problem or provide a solution that leads to the betterment of society; this endeavor will inevitably result in revenue. There is a difference between focusing on a result and focusing on the fundamentals that make up the result.  In basketball, the goal is to […]

Confusion, Confusion, Confusion

How to Develop an Effective Marketing Plan Internet, TV, radio, billboards, magazines, newspapers, coupons, promotions, events, etc. – the list gets longer and the options more diversified when developing a marketing strategy. A clear marketing plan is one of the most important elements of an effective business plan. Unfortunately, many companies fail because they lack […]

SCB: A Story of Gratitude

Surprising Ways Things Work for Good Gratitude has been defined as, “a positive emotion or attitude in acknowledgement of a benefit that one has or will receive.” Sometimes the most tragic and disruptive events bring the greatest benefits and reasons for gratitude. It was the summer of 2005, and I was traveling, usually every day […]